The brand

 

Launched in 2014 by Abby Best and Paula Fernandes, YearOne— is a women’s wear brand, shaped by their fluid lifestyles and the environment around them.

The brand is known for its minimalist pieces with a emphasis on comfort, integrity and longevity, without being led by disposable trends.

Taking its cue from the vibrancy of East London’s streets, where the label is based, the brand approach and attitude to design evokes a sense of energy and movement that inspires women to have a personal experience with their garments. Each item offering an individual sense of purpose and alternative way of styling for the wearer.